Watch Prototype
Project Overview
In this case study I Designed an E-commerce platform to help converting amazing designs customers create into high-quality printed Apparels. It has a limited products with variation in sizes and colors where I focused on understanding the users behaviors , needs and motivations through conducting interviews , surveys and usability study to Building an actual Prototype for the app.
The task was providing a user friendly platform where users can easily request quotes, create custom designs, and order online. Through Web Custom to Print’’s innovation and expertise, provide a smooth transition that accommodated their needs
Problem Statement
People of different age groups have different demand and styles. That variety of the t-shirt printing business makes it important to have a clear understanding of your Niche and clear statement of what the business offers.
T-shirt printing business is really growing fast. With the new design ideas and the right marketing strategies, you can definitely take your business to the next level and standout of other competitors.
Objectives & Goals
Encouraging website users to register to use the app the product, and at the same time understand the outstanding features that the product offers.
Conducting unmoderated Surveys helped adding more features than assumptions for a user-friendly experience.
UX Research has allowed me to identify issues with website effectiveness, the key capabilities that target users focus on and categories needed to build an organized website.
Dream it.
Understand Customers behaviors Understand customers behavior when it comes to online shopping.
Build it.
Increase Website Traffic the goal is to increase t-shirt sales by providing an organized user-friendly centered website.
Grow it.
Increase Website Traffic the goal is to increase t-shirt sales by providing an organized user-friendly centered website.
Understanding the user
User Research
helped creating a user-centered design process focuses on users and their needs by providing a product that is Usable making the structure and purpose of the product are clear to everyone.Equitable useful and marketable to people with diverse backgrounds.
Enjoyable creating positive connection by taking a user's thoughts and feelings into account when making products.
Useful that solves the user problems
Insight after conducting Unmoderated Quantitative Research :
Important Features
Organizing E-commerce platforms needs a well organized grouping of products and categories to make it easier for the users to choose
when deciding to choose Custom-print platforms reviews, Size table, product description ,Delivery estimate ,Return policies.
Social Media
Social Media integration as targeted users are between 16-35 and are very active on social media and use it frequently.
Newsletter sign-up to increase website trafficking.
Target Opportunities
The target audience lies between 16–35 are mostly young adults
Branding
Companies and Organizating In order to spread the word about them and grab the attention, they have started making use of custom t-shirts.
Event planing
Whether it is company , non-profit organization , seminars , baby showers , people are looking to custom T-shirts that set them apart from others.
Small Business
wether they buy designs or have their own, They can flaunt their Aesthetic by selling t-shirts and various other styles like custom hoodies etc.
Individual Artists
In order to show off their designs , Artists are selling T-shirts online , so they are looking for an easy reliable website to print their designs.
Competitor Analysis
Pain Points
User research helped identify the pain points for a better understanding of the user experience.
Important Screens : Home Page , Catalog Page , Product Page Contact Page
Content Identity : Make sure the message of the website is clear and delivered
Grouping categorize : sections among ages like Men, Kids, and Women like size, color, fabric detail, shipping details, number of items, Ratings are also available to gain trust and CTA buttons.
Organization : Header, Body, Footer are the major sections of the site. Importance of a good design hierarchy to separate the different categories and services . Main title also helps in gaining the attention of the users.
Process Improvement : like Save as draft for design, edit design, explanation of the process.
Important Features : Custom-Print platforms reviews, size table, product description, delivery estimation, return policies.
Persona
Michael is a manager who needs custom printed T-shirts for a conference they are conducting at her company because they want the company brand identity to stand out among others.
Target
I want to be able to Print a lot of designs for my company in a easy way and keep track of all my orders, Quality and fabric is really important to me.
Frustrations
Long Process
Late Delivery
Complicated website
Quality check
Price uncertainty
Complicated Process
Late Delivery
Needs
Save Time
Contact support
Orders in Big numbers
T-shirts for different designs.
Easy User Experience
Contact support
User Journey
Sitemap
User Flow
Design
All Screens
Takeaways
The goal is to encourage website users to register to use the website, and at the same time understand the outstanding features that the product offers.
Conducting unmoderated Surveys helped adding more features than assumptions for a user-friendly experience.
UX Research has allowed me to identify issues with website effectiveness, the key capabilities that target users focus on and categories needed to build an organized website.
Creating Sitemaps helped to deliver a clear user flow , components and group organizing of the products while adding important features like , reviews, size table, product description for the user to have all information needed at one place in a clear way.